WHAT WE DO
THE QWERTY INK Ink is a global brand management firm. Using a consumer first approach, we consult businesses on how to grow and become market leaders in their field. Using data-driven insights and analytical market research, we devise custom, innovative strategies to create brands that stand out from the competition. Along with data analytics, we rely on the industrial expertise of our advisory panel to help guide our clients towards successful lateral business growth. We also ensure that brand campaigns are executed in accordance with the strategic direction, by working with our specially curated team of award-winning agencies. The QWERTY Ink essentially forms a one-stop shop for all your branding requirements. After all, it is impossible to communicate with the world without QWERTY.
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CONNECTING BRANDS AND IDEAS
WHAT WE DO
Due to legal restrictions and NDAs, TQI cannot discuss the work done on existing clients. Thus case studies provided are of similar products in the same fields with similar problem solutions as our clients
Brand: Limousine Niche SEO Results
Challenge: The Limousine website in 2017 was fresh with no keywords existing anywhere on Google. The site was getting no traffic even though it has good website design and quality content. The owner of the website had invested an ample amount of time on this site and built many pages with relevant information.
Objective: To increase website traffic and help in getting visitors and aiding conversions.
Approach: Identified high volume and high money keywords for the website. Analysed competitor website from the same industry and found more high ranking keywords. Then identified the competition and identified competitor keywords and developed unique content for the website based on those keywords. The SEO campaign was then divided into 3 months that involved keyword research, on page analysis, content generation and performance optimization. Post-execution the number of visitors per day rose by over 40% and the number of regular visitors also rose which can be attributed to strategically chosen keywords.
Brand: Red Bull – Blue Ocean Strategy
Challenge: Beating the competition and exploring existing demand and creating/capturing new demand for the product
Objective: The aim was to steer clear of competition and create a blue ocean and build brand image and value.
Approach: Aim to create new market space, thereby making competition irrelevant. Virgin Cola Red Bull competed with Coke and Pepsi with a niche product i.e. carbonated traditional cola offering “energy drink” beverage waged “war” on the traditional players. Although cola was a saturated market, energy drinks were a virtually uncontested tank. The direct approach was of course heavy advertisement to compete for retail shelf space. This just another cola built a loyal following among young adults and party-goers despite questionable taste since it was priced 15-20% lower than the competition. Red bull beat the differentiation game with low costs, strategic position and brand value. They took up risqué marketing with the in-your-face adrenaline junkie v/s Coke/Pepsi campaign. They decided to foster rumours that Red Bull’s key ingredient, Taurine, was derived from bull testicles. Thus creating a stir and curiosity resulting in cans flying off the shelves.
Challenges: Using social media to make fans spend time going through the story and get more traffic to the microsite.
Objective: On the eve of Indian Independence Day, MakeMyTrip revisits the struggle of Independence with this brilliant visual storytelling campaign on social media. The online travel company used the Independence day as the major event to target the youth travellers by rewinding the revolutionary efforts for independence.
Approach: They came up with the #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. They took to visual storytelling to recreate the entire independence struggle with a link that takes you to a one-page microsite quite boldly in red screams about India’s journey towards Independence.
TQI designs and executes campaigns such as these which use social media as a focused medium to achieve said targets. MakeMyTrip built interesting visual integrations on social media to promote its unique Independence day campaign. The brand is promoting its campaign with interesting visuals and engaging with Twitter quiz contests. They aimed the campaign at social media users on Twitter, Instagram, and Facebook as their audience, although they didn’t necessarily target any specific demographics. The results were unbelievable. With TQI’s expertise and consultation you too can leverage social media to benefit your brand.
OUR CURATED SERVICES
Customized plans to inflitrate the audience tribe
Developing the best virtual sales asset for your business
Good SEO matures like good wine, services that let your brand scale in time
DIGITAL CONTENT MANAGEMENT
Change audience perceptions with the right content mix
Experience effective digital business transformations
BRAND IMAGE BUILDING
Classic marketing initiatives that never cease to please
THE QWERTY WAY
We’re always on the prowl for great talent and a sound mind to come onboard and won’t stop at anything to acquire an asset to Qwerty! That’s just how we roll. Wanna Join us?
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906 Lodha Supremus
Tulsi Pipe Road, Lower Parel,
022-62 777 888