The art of asking questions is the source of all knowledge. Here are some frequently asked questions on popular topics. See what TQI has to say!

What is content marketing?

Content marketing is essentially a form of marketing where you promote your brand through different forms of content: articles, blog posts, infographics, presentations, videos, podcasts, eBooks, reports, whitepapers, and so forth.


Why content marketing?

Content marketing can complement search and social media marketing in many ways. For starters, having quality content on your website is a good thing. Google has been putting emphasis on making sure that search results return websites with content visitors will love and removing websites with little or low-quality content. This makes having an on-site blog with unique, valuable content a must if you want to rank well in search.


Why do we have to keep creating new content?

The overall time to build a website depends on several factors. The first one is the complexity of the project. A static website usually takes less time than e-commerce websites or websites that require flash development. Some minor or major changes may increase the time limit. An average time taken by our web developer for a static website will be lesser than a website with flash and other dynamic graphics. Nevertheless, to develop complex websites such as e-commerce website takes a bit more time.


Do you offer mobile device compatible/ responsive websites?

Of course, we do! It’s called as Responsive Web Designing. We develop eye-catching and graphically convincing web designs that fit even on mobile devices. Nevertheless, you may have to specify this in your objectives before the project begins.


What is TQI’s recommendation to develop an eCommerce platform?

eCommerce requires special coding and huge flexibility. We recommend closed or paid sources (such as ASP.net) over open source technology for several reasons, security and flexibility being a major concern.


What is CMS? Do I require it?

Content Management System is a software package, which makes maintenance of websites in a more systematic way. The owner can manage their websites without any help. In case you want multiple users with multiple roles for your website, CMS is recommended.


Can you help me write content for my website?

We include copywriting and editing in all of our proposals. We also build your sitemap and help structure the foundation of your website in the planning stages.


What is web hosting?

Web hosting is an annual fee that you pay to have your site accessible on the Internet. We can provide web hosting for our clients.


What is site maintenance?

Maintenance is a fee paid monthly/Annually to keep your site updated with new content that you provide. Most good web sites have new content updated regularly. Fresh content is what will keep your visitors coming back.


What is a static/dynamic website? Which one suits my business?

A static website is coded entirely with HTML where every web page is a separate document without any database or external file to depend. Said this, the only way to edit such page is editing each page separately. A dynamic website has complex code like php or ASP with a greater degree of functionality such as integrated with the content management system. This has a database and other source support. In this, you can update web pages without having knowledge of HTML or software. It solely depends upon your project type and the purpose. While fixed websites (that don’t require much data to be drawn from external sources) are better developed in static, others are good in dynamic.


What is a social media marketing?

Social media marketing signifies the technique of increasing targeted traffic or awareness through social networking sites. Social media itself is a catch-all phrase for websites that might offer significantly various social activities. For example, Twitter is a social site built to let men and women express short messages or “updates” with other people. Facebook, in comparison, is a full-blown social networking website that permits for sharing updates, photos, joining events along with a sort of other hobbies.


Why does your company need social media marketing?

Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening. There are tons of opportunities to add value—even to delight! —and making that connection can help build a person’s relationship with a company, brand, or representative. Those relationships create the foundation for what can eventually become one of your greatest marketing assets: customer advocacy.


Will social media marketing work for my business?

Yes. Social media can work for any company. Social media allows end consumer connections to be made and maintained like no other advertising outlet. It enhances customer relations and creates a portal to reach out to new potential clientele and disseminate information while promoting positive feedback and combating the negative.


What are digital ad campaigns?

Do you see Facebook ads on your newsfeed? Do you follow brands on Instagram to see what they will release next? In today’s age of technology, you see digital marketing campaigns each and every day. All of these types of advertisements combine together to create a digital marketing campaign.


Why are digital ad campaigns important?

A digital marketing campaign is put forward by a company to drive engagement, conversions, traffic, or revenue. The campaign ties in with the overarching goals of the organization and include one or more digital channels in the efforts.


How do digital ad campaigns work?

Once the internet invaded the lives of the people, it almost metamorphosed every single sector of business as well and the most transformed part was marketing. Today, digital marketing has become the revolutionized market trend for promoting business worldwide. More than 3 billion users are using digital marketing services for business promotion and this figure will get a rise. The days of traditional ways of marketing are long lost and today, it is the age of Digital Marketing.

Even this has undergone lots of dynamic changes over the last few years and we, at TQI have made sure to keep abreast of all the latest developments in Digital Marketing so that we can accordingly incorporate these techniques in the marketing strategies of our clients. A successful digital ad campaign ensures the highest ROI and augments your brand’s visibility over the internet. Digital marketing services revolve around Content, SEO, SEM and PPC. Go digital and turn the tables on your fortune!


Do I need a website in order to run Facebook Ads?

No, you don’t! While most campaigns require a URL, there are a few options for those who do not yet have a website. All campaigns will require a Facebook page, however. After setting up your Facebook page what you’ll need to do is build a fanbase. You can run a Like Campaign, to increase page fans and grow your reach. After curating the perfect engaging content for your page fans you can boost your page posts to increase the visibility of each of your posts.


What is the minimum budget I can use to run a Facebook Ad?

 That would depend on many factors, of course: you would need to consider the creatives, audience, bidding – just to name a few. We normally suggest having at least $2 to $5 per variation. No need to start big, an initial setup could be 2 Images + 2 Ad Texts + 2 Genders. This will create 8 ads, and with your $20 budget, you’ll be able to see reliable results and fine-tune your ads.


What’s the difference between boosting a Facebook post and a Facebook ad campaign?

Both campaign types have pros and cons you should take into consideration when deciding whether to run an External Website campaign or boost an organic post. External Website is by far the most popular campaign type for performance marketing. It supports static image, video, or carousel ad formats and it gives advertisers the ability to split test headlines, ad text, images (or videos!), link descriptions, URLs and CTAs. However, it requires enough budget for testing and social proof gets spread across multiple ads.

Boosted posts have more visibility as they appear on your Facebook page (unlike External Website’s dark posts) meaning all likes, comments, and shares are in one place and your social proof tends to be higher. However, you don’t have the opportunity to run split tests.


What is SEO?

SEO is making your site more visible and transparent to the search engines. Website optimization stands for strategies, techniques, and tactics used to increase the number of visitors to a website. In other words, if you optimize your website for SEO, your goal is to gain the first rank on the first page of Google, Yahoo or Bing because this will bring you more website visits. This traffic is called organic traffic. Another definition you should be familiar with is a keyword. We understand it as a key phrase a user enters into a search engine. The most popular keywords have hundreds of thousands of monthly searches, so it’s very hard to position your website for one of them because of huge competition.


Why does your company need SEO?

Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allow you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.


How does SEO work?

For a business to be found by its targeted audience, it must appear on the search engines. SEO is all about gaining more visibility of your company on the search engines. It is an online game where you want higher search engine rankings than your competitors. With SEO right strategies and implementation, you can really place your business on the top for a long time. However, if you are willing to see your business flourish, you have landed in the right place. SEO is the best way for your site to rank in Google and other search engines. It may take some time to provide its best results but when done properly, SEO provides long-lasting online presence, which translates in more engagement and conversions.


What sort of results can be expected from an SEO campaign?

Improvement in ranks will lead to an increase in relevant traffic from various sources.
More Traffic = More Leads.
More Leads = More Conversions.


How much time do I need to invest in SEO?

SEO is an ongoing process as your competitors always try hard to fetch your place on the ranking table, hence executing SEO for a particular time period is never a promising idea. On the other way around, one cannot expect that he/she will invest once & rule the 1st place in search engines for life-time. Nothing is permanent, neither the rankings nor the algorithms. Google keeps on updating its algorithm every now & then for better user experience; hence one needs to keep his SEO strategy implementation at its best.


Does SEO  guarantee results?

We can guarantee our efforts, but not results. In the world of SEO, a guarantee is a speculative term and many SEO companies have been using this to get more business, but the bitter truth is neither them nor us have the control over search engine algorithms as it is a third-party platform and hence offering guarantee will be nothing more than a dummy commitment. Do not fall into this trap if anyone has offered you a ranking guarantee in a search engine.


Is your SEO in line with the latest updates from Google’s algorithms?

Absolutely, our team spends a lot of time in researching about the latest developments in the SEO world; hence our work is always abreast with the latest updates of Google algorithms.


Does my website continue to rank once it has been optimized?

Search Engine Optimization is a dynamic process and one cannot expect to maintain its top position all the time, although we put our best efforts to maintain the same. Since it depends on 100’s of website and search engine factors and also on your competitor’s website, any genuine SEO company will never say that you will always be at the top for your industry keywords.


Can I see the website visitor reports?

We will send you monthly an in-depth report containing ranking progress on all keywords and a traffic report from all search engines. The data will be analyzed and presented in easy to understand format. The aim of these reports is to maintain transparency of operations and illustrate your ROI and bottom line increases as a result of SEO.


We are already industry leaders? Why do we need SEO?

The answer lies in the fact that search engines are machines and they do not recognize that you are the market leader, or how big your company actually is. The only way the search engine will acknowledge your existence, and discover your potential is when you show the same to it. This theory applies to each and every website, be it large or small. Even if you are a small brand, but your quality of product/service is excellent, then customers will flock to you. And via SEO we will make sure that Search engines acknowledge and reward your popularity amongst your customers. Even small businesses can achieve top rankings in powerful engines such as Google, beating even their worldwide competitors. It’s just a matter of implementing some serious SEO program.