The importance of having a polished strategy!
As much as you think you can do it all, sometimes you need to know when to step outside your comfort zone and hire a consultant. And for most people, branding is one of those times.
Without a plan, how will you reach your target objective? Are you trying to compete better against a competitor? Who is my audience?
The above questions come to mind when one is in search of answers but is looking in all the wrong places. Threading the personality of your business through everything that you do is where a branding consultant comes in. When you start a relationship with a branding consultant, the primary role is to listen to the client. As brand consultants, it is our rightful duty to understand your business.
Duties of a brand consultant are to scrutinize, analyze and evaluate the brand identity, brand performance and brand strategy of their clients’ products or services. They then offer expert recommendations and insights into how their client can revitalize their brand.
The QWERTY Ink, a brand consultancy from Mumbai, that drives solid ROI, has provided a strategy based approach in creative design to sell who you are and what makes you unique.
These strategies include:
1. Brand Orientation:
The purpose of brand orientation is to help clarify what your brand is. It’s imperative that you develop a Brand that conveys the mission or message you are putting out to your potential clients.
2. Competitive advantage Identification:
Your competitive advantages are the things that you do that make you different or unique in your market. We help position your brand in the market to carefully address each target group.
3. Current Standing Analysis (CSA):
CSA is an analysis done to generate the growth trends of your business in the market. It is a broader aspect of determining sales, competitors, market solutions, market share, etc. Preparing a CSA is imperative as it’s a complete analysis of your business.
4. Vision Statement:
Before you can tell people what you want them to think about you, you must know clearly who you are. What value do companies gain from such statements? Be it placing quality 1st in everything we do or doing things right the 1st time, we set a firm vision and abide by it.
5. Audience Engagement Strategy:
An engaged audience is critical for any brand’s marketing success. It goes beyond simply sharing an article, media or photo on social media.
With thorough research, time and an in-depth understanding of your company’s character, one can easily establish the core foundation for your branding strategy.
Follow these simple guidelines to ensure your business grows in the right direction or better yet, hire a consultant to help you out.