EFFECTIVENESS
WITH
EFFICIENCY
SUMMARY
SPEND SMART
We ensure that your resources are allocated in an efficient way while maximizing its cost-effectiveness. Efficiency does not mean cheap advertising but rather using the same funds in the most efficient and effective way.
CASE
BUY A BIG AD
TQI once had a client who had a quarterly budget of 2 lakhs and wanted to put out an ad in the newspaper for a shop located in Bandra. He had a decent marketing budget , but was about to make a grave mistake by utilizing it in the wrong way.
TQI APPROACH
BUDGET IT RIGHT
This is where TQI stepped in and communicated to the business owner that it was not very efficient to spend that amount on a single ad. We suggested that he consider digital advertising to ensure optimum utilization of the same budget for multiple ads. We also ensured that we would generate leads through hypertargeting in that particular part of the city (Bandra). TQI set up a digital campaign for the business and within a few months time launched multiple ad campaigns for the client ensuring leads, awareness and search engine rankings. Thus we effectively utilized his budget and by repurposing the budget, ensured maximum efficiency was attained.
