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THE QWERTY WAY

A Beginner's Guide to Strategic Brand Building,

using past TQI client Case-Studies.

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Question the Questioner

We question the brief, the outlined budget and the cost effectiveness of the suggested solution to deliver a more realistic, superior and a brand centric strategy.  

Who? When? What? Where? Why?

The 5 Ws are the fundamentals of  marketing, yet most businesses forget them.  Are you addressing the right target audience at the right time for the right cost?

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Effectiveness with Efficiency

It is important to allocate your resources in an cost-efficient way  to maximise its impact, thus deriving maximum results. Efficiency does not mean cheap advertising but rather, using the same funds in the most systematic and effective way.

Research , Reach
& Review 

Research dictates how you devise your GTM strategy. But you can only optimize your Reach by constantly Reviewing your campaign Reports and redesigning your strategy. 

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Target & Timing

Timing is crucial o reach your actual business Targets. Doing the right things at the right time as important as knowing what to say. 

You

You are your business' Brand Ambassador and Core Promoter. The way you communicate and interact in the digital world has a major impact on your business.

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The 3-C Process

Our proprietary 3-C process has helped our clients successfully launch many marketing campaigns over the years.

Now, we want to enable everyone to become strategic thinkers by putting this process up on our website. â€‹Learn how to rapidly churn our relevant strategies for any business. Just follow our 3 simple steps of : CRITIQUE, CREATE & CURATE. 

CRITIQUE

Use The QWERTY Way to understand how to position your product/ service to your target audience.  

CREATE

Based on your critical insights, create a Go-To-Market strategy which allocates your marketing spend for the year.

CURATE

After creating the plan, get in touch with the right vendors and service providers to help your execute your strategy.

Change your Strategy.
Transform your Future.

Laser Scanning Book

TQI Codex: Chapter 2

The TQI CODEX is an internal knowledge tool that was created from real-world case studies, to understand how to integrate creative marketing with smart business planning and data-driven insights.  

Case-Study: The Olive 

Summary: In 1987, American Airlines saved $40,000 (~$1,50,000 today) by cutting down on ONE Single Olive from each passenger's salad plate.

What lessons can be learned from this? How can your business do the same? 

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