WHO?
WHAT?
WHEN?
WHERE?
WHY?
SUMMARY
USING THE W'S OF MARKETING
What - do you stand for?
Why – choose you and not your competitor?
When – should you promote your content?
Where – should your content be placed?
Who – are you selling to?
Are you addressing the right target audience at the right time for the right cost?
CASE
SELL MORE FLOOR
TQI once had a client that supplied laminate flooring that was ripe for digital transformation. Moreover, they did not know that they could leverage digital media for generating sales. This was because of the perception that selling flooring in India is a touch and feel product that can only be sold in stores.
TQI APPROACH
DIGITAL EXPANSION
This is where TQI stepped in to analyze the potential for digital transformation. We proposed and successfully executed a lead generation initiative to bump sales pan India and order inquiries soon ushered in. TQI also built a strong inquiry-driven e-comm website backed by SEO initiatives and social media channels leading to a rise in the the brand’s engagement and increase in business sales. By using the W's to create the right strategy , TQI facilitated smooth digital transformation for the brand.